Privacy Policy

Audience73 understands the user’s (visitor to the advertiser website) need for privacy, especially online. This policy describes Audience73’s commitment to protect the privacy and data security of the user.

User Policy

Collection of Information, use and retention by Audience73
Audience73 does not collect user Personally Identifiable Information (PII) unless the user willingly submits personal information to Audience73.
Non-Personally Identifiable Information (NPII) collected by Audience73 for the purpose of interest based advertising is completely anonymous and cannot be traced back to any specific individual. NPII collected by Audience73 includes information such as IP address, deviceIDs, cookieIDs, date and time of visit, domain type and behavior on the advertiser and publisher websites. Such information is used by Audience73 solely for interest based advertising. NPII is usually aggregated or deleted within 30 days, but may be retained by Audience73 for up to 180 days from the date of collection before aggregation or deletion. Aggregated data is used for reporting and analysis. During the 30 day period NPII is used for interest based advertising only. You can opt out of interest-based advertising by clicking here. If you opt out of interest-based advertising we will stop collecting NPII and erase all NPII we would have collected previously.
Audience73 does not share, sell, rent or trade any NPII data it collects with third parties external to Audience73, without the user’s prior consent, unless required by the law.
You have the right to request access to and rectify or erase all of your NPII by writing to the controller.
You may contact our data controller: Nalin Agrawal at controller [at] or Rahul Agarwal, our data protection officer at data [at]

Audience73 does not knowingly allow the Services to be used to create interest-based profiles of, or serve ads to, users under 13 years of age.


Cookies are files that web servers put on an internet user’s computer. They are designed to store basic information, such as your preferences, and to give you a better experience. They help us to estimate the number of different visitors to our website.
There are two types of cookies which may be used: session and persistent. Session cookies are temporary and only last during a specific visit. They disappear off your website when the browser is closed. Persistent cookies stay on your computer after the browser has been closed. They can’t read information on your hard drive and don’t identify you personally, but do recognise your browser.
Visitors to our website who disable the cookies in their web browsers will still be able to use our website.

Controlling the use of cookies

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually change your browser setting to decline cookies if you prefer. For further information about disabling cookies you can visit If you choose to decline cookies, you may not be able to sign in or use other interactive features of certain web sites and services that depend on cookies.

Audience73 Cookies

Audience73 places cookies on the user’s browser to understand the user’s preferences and display pertinent ads to the user. Audience73 cookies can be accessed only by Audience73 Secure Servers.

Tracking Tags

Tracking tags (also known as Clear GIFs or web beacons) are used in combination with cookies to help understand how visitors interact with our websites. A clear gif is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a site. The use of a clear gif allows us to measure the actions of the visitor opening the page that contains the clear gif.

Opt Out

The user may CLICK HERE to opt out of (disable) re-targeting ads displayed by Audience73.
Opting out of Audience73 services through this link inserts a cookie on the user’s browser. Audience73 relies on this cookie to identify an opted-out user. Audience73 will not be able to identify an opted out user, if the user Clears the cookie from his/her browser, Uses a different browser, Or Uses a different computer Audience73 will discontinue re-targeting activities for an opted out user. This means that Audience73 will not track an opted out user’s behavior or display customized ads to the user. However, an opted out user may be able to view Audience73 ads that are pertaining to the advertiser’s marketing, branding or promotional campaigns.

Enable Audience73 re-targeting

To enable Audience73 re-targeting services, CLICK HERE (if a user had Opted-out earlier).

Data Security

User data security is paramount to Audience73. Audience73 has secure systems to encrypt the transmission of user information from the websites to Audience73 servers.Audience73 has safeguards in place to ensure that all the information collected and stored by Audience73 is safe from unauthorized access, use or disclosure. Audience73 reviews the data security measures on a regular basis.


Audience73 will never share user information with organizations or individuals external to Audience73 unless it is essential to meet, Applicable laws, regulations, legal processes or enforceable governmental request. Enforce applicable terms of service, including investigation of potential violations. Detect, prevent or address fraud, security or technical issues. Protect against harm to the rights, property or safety of Audience73, users or the public as required or permitted by law.

How do we communicate the updates to the policy?

Audience73’s User Privacy Policy is updated periodically; send us an email to for the updated policy.


Audience73 make no representations and warranties about the suitability, reliability, availability, timeliness, lack of viruses or other harmful components and accuracy of the information, software, products, services and related graphics contained within the Audience73 system / site for any purpose. All such information, systems, services and related graphics are provided “as is” without warranty of any kind. Audience73 hereby disclaim all warranties and conditions with regard to this information, software, products, services and related graphics, including all implied warranties and conditions of merchantability, fitness for a particular purpose.
Audience73 does not control the privacy policies, content or cookies of the advertiser or publisher websites.

Enforcement, Questions, and Complaints

Audience73 regularly reviews its compliance with this Privacy Policy. In compliance with the U.S.-EU and U.S-Swiss Safe Harbor Principles, Audience73 commits to resolve complaints about your privacy and our collection or use of your Personal Information. European Union and Swiss citizens and others with inquiries or complaints regarding this privacy policy should first contact Audience73 by emailing us at or writing to us at:

Privacy Office
c/o Audience73
#206, Bldg 3, Sec 3,
MBP Mahape, Navi Mumbai 400710

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Site or by writing to us at the address set forth above.

Last Updated: November 11, 2014

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